About the brain factory

The Brain Factory creates immersive entertainment, designed to provoke both primal and cerebral reactions.  We are located in beautiful Los Angeles, California. 


Jon Schnitzer

Co-Owner, Director, Producer & Writer

Jon is an expert in both the creative & technical aspects of storytelling, virtual reality & live experiences. His directing style is informed by an encyclopedic knowledge of cinema, television & 3D history. Jon’s been honored to work with some of his childhood heroes, from Tim Burton to the late, great 3D-mastermind Ray Zone. He was also honored to be elected to the Executive Board of the CA Democratic Party & he’s served on the Boards of Directors & volunteered for multiple nonprofits. Past highlights include #1 salesperson at a Fortune 500 company, high school pep commissioner & prom king. He has a BA in Film from Chapman University. www.jonschnitzer.com


Jinsha Moore

Co-Owner & Business Manager

Jinsha has over 15 years of experience in marketing, branding , operations & business strategy. She is an expert in synthesizing complex data, information & concepts into compelling visual stories. Her work history includes silversmithing, large–scale fabrications, blueberry farming, public health & virology research. Since her first volunteer job at age 9, Jinsha has supported numerous nonprofits & causes over the years. She has an MBA from UCLA Anderson Graduate School of Management & a BS from U of MD, with a major in Molecular Biology & a minor in Chemistry.



Benedikt Taschen and I were very impressed with the subtlety of Jon’s approach, how he and his team could create a 3D photo that was aesthetically pleasing even without the glasses, but plumped up into full three dimensional roundness…unlike other 3D we’d seen…
— Dian Hanson, Editor TASCHEN
Jon is a wizard and a true star. He taught me more about 3D development and implementation than anyone before or since. His work is unbeatable but it’s his mind that is his greatest asset. He has enough infectious enthusiasm and curiosity to kill a cat 9 times over…
— David Scharff, Annenberg Foundation
Jon is one of the most dedicated and passionate people I have had the pleasure of working with… He is extremely resourceful, open-minded, and creative and… a person with incredible integrity and ethics.
— Lora Ivanova